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The Restart Series
Felt Formula has explored
the world and conducted
countless experiments to
find the "golden ratio" for
creating effective
Our Belief
Simple means effective
Advanced technology
Makes ingredients more powerful
As we progress with science, we will keep on trying and innovating, exploring the endless possibilities of growing
skincare technology, unraveling active ingredients' true strength, all to bring you a rich and extraordinarily effective skincare experience.
Our Principles
  • Function First
    Replacing "theoretical efficacy" with "practical efficacy"
  • No Meaningless Additions
    Other than the essential ingredients, no extra ingredients are added
  • Texture-based
    A refined texture can make every skincare moment a joyful one